Case Study

Friends of the Gardens

If plants could talk

How do you create recall for the membership arm of Gardens by the Bay? By utilising its extensive cast of plants and flowers of course.

When we were commissioned by Gardens by the Bay to come up with a series of posters for their Friends of the Garden membership drive, we looked to the unique personalities of their beloved plants and took our inspiration from there.

Applied to their membership office, signages and collaterals.

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